Food event manager has been a registered trademark since 2004.
Behind it is industrial designer, Paolo Barichella, the first in Italy to define contents and values, carefully researching not only the organoleptic properties of the different food products, their history, but also the context and circumstances in which they are consumed.
Food Designers have marketing, communication and design skills, knowledge of food aesthetics, the supply chain, promotional strategies, utensils and tools for cooking and presenting ingredients.
The Food event manager considers that eating should not only be a necessity, but a pleasure, an emotional and sensory experience; this idea is particularly valid in a country like Italy where food has always been considered an expression of national culture.
Hence, the Food Fact designer must move in areas apparently distant from the food sector - sociological, economic, anthropological and cultural.
Only in this way will he/she be able to suggest food solutions adapted to the production and consumption context of the different products.