The lessons will focus on all the aspects of the complex profession of the contemporary art curator. Starting from the design and construction of the curatorial project, they will examine topics of fundamental importance, such as fundraising, communication and how to set up the exhibitions.
The course introduces students to the activities performed by the curator by having them stage a real exhibition, complete with catalog, in the gallery named THE ROOM Contemporary Art Space few minutes away from Piazza San Marco in Venice and in other historical buildings managed by the ITSLIQUID group, during the Biennale of Art and Architecture.
Visual Arts – History of Art (Week 1)
In the first module, the course aims to provide the theoretical, methodological, historical and critical tools required in order to understand contemporary art from the late 1800s until the present day. The objective is to raise the students’ awareness of contemporary art by providing a historical and critical overview of the subject and introducing them to the main national and international artistic research performed, favoring the studies that are still ongoing.
Curating – Museum organization (Week 2)
The aim of the module is to lay the foundations of knowledge about the functions of the museum, the configuration (also from a legal standpoint) of the various structures, but above all, to provide practical elements of knowledge about the requirements of the various types of stakeholders and, as a result, the solutions useful for each of these.
By the end of the module, the students will know how to coordinate and monitor logistic operations, manage the assembly of the exhibits and the layout of the works; they will have learned how to complete the bureaucratic and administrative paperwork required to set up and stage the exhibition; and how to manage the staff actively involved in the various organizational and operating processes.
Marketing – Multimedia design (Week 3)
This teaching module explores the methods used for the correct communication of an artistic event, including interaction with newspapers and opinion groups. These are procedures based on theory but they also require a significant practical effort: the students will learn about the targeted strategies used in different media forms, the dynamics of trouble-shooting, the timelines of the interventions, the creation of mailing lists and press kits, right up to the management of press conferences and the subsequent monitoring of publications, television reports and web news. The students will personally take part in all the processes, actively working to publicize the exhibition that they will curate at the end of the course.
Press office (Week 4)
The last fundamental notion taught is how to manage strategies, analyses and timelines in order to learn how to coordinate a real press office: such as for example, how to draft a press release, organize a press review and how to draft art catalogs.
Fundraising – Relations with Sponsors and Sponsoring Organizations (Week 5)
The objective of the module is to teach aspiring curators how to locate sources of financing, prepare the budget for the execution of the event and manage the funds and the relationships with artists, gallery owners and collectors.